Cultivar Communications
Year
2025–Present
Service
Brand Identity
Role
Freelance Graphic Designer
About
Cultivator Communications, founded by a professional with corporate experience, helps small businesses and nonprofits, especially in the food and agriculture sectors, access high-quality communication tools that are typically available only to large brands.
They need a brand identity that genuinely represents the founder. This project has been a journey to discover her loves in life and atmosphere, as this business will require a substantial investment of her time and effort, and will create the first impression for clients as a key pillar of communication regarding the service they will provide.
Other designs are currently in progress to ensure brand style consistency.
Pasa Sustainable Agriculture
Year
2023–2025
Service
Brand Refresh, Print Design, Digital Design, Video Editing
Role
Design Specialist
About
A brand refresh was launched for Pasa to enhance accessibility, readability, and web compatibility. This project aligned the visual style with core values through organic colors that represent each program under Pasa, showcasing diverse approaches to sustainable agriculture and utilizing graphics that illustrate the variety of farming systems.
After the refresh, updates were made to ensure brand consistency, and user-friendly templates and designs were developed for continuous communication across the organization.
2025 Pasa Sustainable Agriculture Conference
Year
2025
Service
Print Design, Digital Design
Role
Design Specialist
About
Every year, the Pasa Sustainable Agriculture Conference gathers more than 1,500 attendees from the Mid-Atlantic region. Over the past 35 years or so, it's become a vital hub for learning, networking, and finding inspiration in sustainable agriculture.
The in-house designer ensured consistent conference visuals by collaborating with the illustrator to adapt their artwork, while creating effective compositions with accent graphs. Key responsibilities included designing a comprehensive guide and producing all print and digital advertising materials for the conference. The role also involved providing design assistance for each Pasa program.
The conference visual identity was created by Sarah Ferone.
2024 Pasa Sustainable Agriculture Conference
Year
2024
Service
Print Design, Digital Design
Role
Design Specialist
About
The conference visual identity was created by Kaitlin Brito
Scars Uncovered
Year
2021
Service
Brand Identity
Role
Freelance Graphic Designer
About
Scars Uncovered is a non-profit supporting burn survivors and their families with resources. A key part of their mission is the “Boxes of Love” program, providing care packages to burn injury survivors.
The brand identity project's new visual design is based on the warmth and comfort survivors felt from “Boxes of Love” and the dedication of young volunteers. The letters “s” and “a” are reshaped to form a recognizable heart symbol, enhanced by personal handwriting and drawing styles.
I'm Blue
Year
2021
Service
Exhibition Identity
Role
Freelance Graphic Designer
About
The exhibition "I'm Blue" by Luke Han, supported by the Korean Social Enterprise Promotion Agency, Lee Art Museum, and the state and local government (Gyeongsang-do, Sacheon-si), conveys a hopeful message during the pandemic. Using the color blue as a symbol of tranquility, it aims to uplift spirits and inspire resilience.
In the piece “Oneness, 2021,” one of the standout artworks in this exhibition, I perceive my personal expression of the artwork as a bubble in the deep sea, symbolizing the calmness and resilience found in nature. This imagery serves as the main idea, inviting audiences into the artist's comforting space during those times.
African People & Wildlife
Year
2021
Service
Iconography Design
Role
Freelance Graphic Designer
About
African People & Wildlife strives to create effective, sustainable solutions for coexistence between people and wildlife, primarily focusing on the location of Tanzania.
The iconography set is designed for strategic vision documentation and for maintaining a consistent brand visual language across all brand communication.
Magic Words
Year
2020
Service
User Interface Design (Personal Project)
About
Superstition offers insights into various cultures. Magic Words is a platform similar to Wikipedia for sharing cultural beliefs and superstitions. Its goal is to showcase superstitions worldwide, enabling users to contribute stories and edit posts.
Share
Users can share their Magic Words, which represent their cultural heritage and geographical location.
Search
Magic Words are organized by location and subject. Users can search for them by location, subject, and tags.
Edit
Users can enrich the Magic Words by adding stories and background details, making them more complete and trustworthy.
