The Pasa Sustainable Agriculture Conference attracts over 1,500 annual attendees from the Mid‐Atlantic, serving as a key event for learning and connection in sustainable agriculture for over 35 years.

While the core identity was developed by Sarah Ferone, my role focused on systemic design and execution. This involved establishing typographic hierarchies and adapting and composing arrangements of the accent graphics and patterns for each deliverable to ensure each design communicates the concept without repetition while maintaining consistency across all designs. My key responsibilities included designing the conference program book and trade show guide, print and digital promotional materials, merchandise design, and ongoing design support across Pasa’s programs.

The conference visual identity was created by Kaitlin Brito.