Understanding

Understanding the Project

The Pasa Sustainable Agriculture Conference attracts over 1,500 annual attendees from the Mid‐Atlantic, serving as a key event for learning and connection in sustainable agriculture for over 35 years.

Keeping One Identity Coherent Across Dozens of Touchpoints

Across both years, my role focused on systemic design and execution: establishing typographic hierarchies, and adapting and composing the accent graphics and patterns for each deliverable so every piece communicates its concept without repetition, while staying consistent across the full set. Key responsibilities included the conference program book and trade show guide, print and digital promotional materials, merchandise design, and ongoing design support across Pasa's programs.

My Role

Understanding the Project

The Pasa Sustainable Agriculture Conference attracts over 1,500 annual attendees from the Mid‐Atlantic, serving as a key event for learning and connection in sustainable agriculture for over 35 years.

Keeping One Identity Coherent Across Dozens of Touchpoints

Across both years, my role focused on systemic design and execution: establishing typographic hierarchies, and adapting and composing the accent graphics and patterns for each deliverable so every piece communicates its concept without repetition, while staying consistent across the full set. Key responsibilities included the conference program book and trade show guide, print and digital promotional materials, merchandise design, and ongoing design support across Pasa's programs.

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