An artist’s conference identity, carried across every deliverable 2024 & 2025 Pasa Sustainable Agriculture Conference
Service
In-House Visual Design
Role
Systemic Design & Execution
Year
2024 & 2025
2025 Pasa Sustainable Agriculture Conference
The conference visual identity was created by Sarah Ferone.
2024 Pasa Sustainable Agriculture Conference
The conference visual identity was created by Kaitlin Brito.
Understanding
Understanding the Project
The Pasa Sustainable Agriculture Conference draws over 1,500 attendees from the Mid‐Atlantic each year. For more than three decades, it has been a key event for learning and connection in sustainable agriculture.
My Role
The visual look changes with a new artist every year. What stays consistent is the understanding behind it, built from working in-house and hearing staff feedback directly.
Keeping One Identity Coherent Across Dozens of Touchpoints
Across both years, my role focused on systemic design and execution. I set the typographic hierarchies and adapted the accent graphics and patterns for each piece. Every piece communicates its concept without repeating the others, while the full set stays consistent. Key responsibilities included the program book, the trade show guide, print and digital promotions, and merchandise. I also gave ongoing design support across Pasa’s programs.
