I’m Blue
An Exhibition Identity Inspired by the Artwork for a Cohesive Experience
I’m Blue
Service
Exhibition Identity
Role
Freelance Graphic Designer
Blue as melancholy, blue as the ocean — Luke Han’s exhibition sought to comfort people in hardship by reframing the feeling through the energy of the color itself. Bubbles rising through water, drawn from the circular form of the main artwork, became the visual thread: bubbles’ upward motion, ascending scale, and generous spacing that carry the same quiet energy as the work.
Understanding
Understanding the Client & Project
Through I’m Blue, Luke Han sought to speak to people facing hardship during the pandemic, reframing feelings of being “blue” through the positive energy of the color blue.
Insight
Finding Visual Metaphors in the Artwork
Key characteristics of the main artwork were identified, including a sense of Oneness in a circular form, and a calm atmosphere. These qualities recall the imagery of bubbles rising in the ocean, which became a central metaphor for the exhibition. The bubble represents quiet movement, resilience, and gentle energy—connecting the artwork to the exhibition’s thesis.
Translation
Animating the Energy of Blue
To apply this metaphor, animated bubbles were introduced and combined with the main artwork. The slow upward motion communicates natural energy while maintaining a calm and peaceful tone.
Applying the Concept Across Print Media
The visual concept was applied to print materials through layout rhythm. Elements grow larger from bottom to top, resembling ascending bubbles, while their alternating left and right positions suggest a natural flow. Plenty of spacing creates a calm rhythm, giving space for typography and images to breathe, establishing a calm, steady visual rhythm.
