Poster, animated poster, standing banner, and outdoor banner are designed for the exhibition: I'm Blue.

I'm Blue is Luke Han’s individual exhibition, sponsored by Korean Social Enterprise Promotion Agency, Lee Art museum, and state and local government (Gyeongsang-do, Sacheon-si).

Through this exhibition, Luke Han wanted to give a message to people who are going through hardship in pandemic situation to overcome feeling blue (depressed) by positive energy that blue gives.

The circle artwork looked like a bubble going up in the sea and it inspired me. So the silhouette of the circle and information designed getting bigger from bottom to top, just like the bubble dose.

Each letter, line, and information has enough space so that the elements on the poster look floating and give an idea calm of nature. It guides audience to imagine the ocean, sky, and many other blue colors that we can find in nature. It gives a hint of what ‘I’m blue’ stands for and allows the audience to approach the message behind the exhibition.