I’m Sang, a designer who turns vague ideas and emotions into clear visual identities for mission‑driven organizations.
Conference Identity
A refreshed brand, expanded for the conference 2026 Pasa Sustainable Agriculture Conference
Brand Identity
A brand built around growth and connection Cultivar Communications
Brand Refresh & In-House Visual Design
Distinct program colors, one recognizable brand Pasa Sustainable Agriculture
In-House Visual Design
An artist’s conference identity, carried across every deliverable 2024 & 2025 Pasa Sustainable Agriculture Conference
Brand Identity
A caring brand built on warmth and support Scars Uncovered
Exhibition Identity
A look drawn from the artwork itself I’m Blue
About
I’m Sangyup Kim (Sang for short), a designer in Philadelphia, working with organizations that care deeply about the people they serve.
I listen first, then visualize what I heard and talk through it together. When a feeling is hard to see, I look for a simple metaphor and ask people who haven’t seen the project what they read in it. If they get it, it works.
Outside of work, I browse grocery stores with a designer’s eye. Lately my baby son comes along and brings a fresh point of view.
